I'm not a pricing theorist.
That's the point.
Most pricing consultants will interview your team, build a model, hand you a deck, and wish you luck. The math looks right. Then you get into a real deal, a buyer pushes back, and you cut 50 points off your margin because the number never felt defensible. I watched a founder do exactly that — not because he didn't believe in his product, but because his pricing was never built to be defended in a room.
That's not a sales problem. It's a pricing problem — specifically, pricing that was never built to be defended.
I spent years owning pricing inside Grafana Labs. Not advising on it — running it. I repriced a product that hit $5.1M ARR in five months with minimal churn. I priced an AI agent that drove $1,000,000 in revenue in its first 30 days. I built the Federal Cloud deal structures — multi-million dollar competitive takeouts at 80%+ gross margins, designed so the math worked not just in a spreadsheet but across from a real buyer.
The thing I learned: the best pricing isn't the cleverest model. It's the model you can walk into a room and stand behind.
I started f13i because early-stage founders don't have access to that operator experience. I can compress that learning curve from years to weeks.
If you want a slide deck, I'm not your guy. If you want pricing you can defend in a deal, a pitch, or a data room — let's talk.
