Resources

Pricing thinking, in public.

Frameworks, teardowns, and lessons from the field. All free.

Fair Use Policy
33%
reduction in product COGS

How to Build a Fair Use Policy That Protects Your Margins

5–10% of users drive 90% of AI costs. Design a lever only they'll feel.

 Pricing Maturity
6
symptoms you're blaming on marketing

How to Know If You Have a Pricing Problem

Pricing problems disguise themselves as marketing problems. Here's how to spot them.

 Willingness to Pay
3
question types to unlock your real price

Willingness to Pay: The Framework Most Founders Get Wrong

How you charge outlasts what you charge. The exact WTP research framework — for ideal conditions and the 30-day scramble.

 Concession Cost
3×
what one "10%" discount really costs

The True Cost of a Concession

A 10% discount is rarely 10%. The real math — across the deal, the renewal, and the life of the account.

 Price Increases
5–20x
price raise at under 5% churn

How to Raise Prices Without Losing the Base

A price increase is a launch, not an email. Run it by deal type, with the 5–20x story from the field.

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