resources

pricing thinking, in public.

Frameworks, teardowns, and lessons from the field. All free.

fair use policy
33%
reduction in product COGS

how to build a fair use policy that protects your margins

5–10% of users drive 90% of AI costs. Design a lever only they'll feel.

 pricing maturity
6
symptoms you're blaming on marketing

how to know if you have a pricing problem

Pricing problems disguise themselves as marketing problems. Here's how to spot them.

 willingness to pay
3
question types to unlock your real price

willingness to pay: the framework most founders get wrong

How you charge outlasts what you charge. The exact WTP research framework — for ideal conditions and the 30-day scramble.

 concession cost
3×
what one "10%" discount really costs

the true cost of a concession

A 10% discount is rarely 10%. The real math — across the deal, the renewal, and the life of the account.

 price increases
5–20x
price raise at under 5% churn

how to raise prices without losing the base

A price increase is a launch, not an email. Run it by deal type, with the 5–20x story from the field.

 AI pricing
100×
gap between your average and median customer

$25 and 25 cents: why AI pricing breaks the SaaS playbook

Cost used to track customer size. In AI it tracks behavior — and you can't tell which accounts are eating your margin from the contract.

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