holly · by f13i labs by invitation

Where you win and lose against each competitor, and what to say.

holly builds your competitive positioning from evidence: who you really compete with, how each one prices and packages, which deals you win and lose against them, and what your reps should say. Every claim is tagged with how we know it.

Ask for an invitation →
The problem

Battlecards go stale the week after they ship.

Someone writes them for a launch, mixes what they know with what they've heard, and moves on. Six months later reps are quoting a competitor's old plan, and nobody can say which lines were ever true.

Meanwhile the real question goes unanswered: against which competitor do you win, against which do you lose, and why?

How it works

A study first, then kept current.

  1. Build the roster.Direct competitors, adjacent players and new entrants, sorted by how often they show up in your deals.
  2. Tear each one down.Pricing, packaging, who they sell to and how they position against you. Prices come from louis, checked against the source.
  3. Map the wins and losses.Where you win, where you lose and why, competitor by competitor. Then battlecards and the decisions to make, drafted for your team.
What you get

Positioning you can check line by line.

Three ways to start

Run it yourself, have me run it, or keep it running.

This is competitive positioning: where you win and lose against named competitors. Brand, launch campaigns and messaging are a different job, and not one I do.

Pricing

$2,500/mo. Or all three for $6,000.

holly on its own is $2,500 a month. With louis, holly and harvey together it's $6,000 a month, 20% off. Monthly, cancel anytime. One-time setup: $2,500, waived for Monetization Partner clients. Compare all products →

By invitation

Ask for an invitation.

holly is set up by hand for each team, and I check its work every week, so I take on a few teams at a time. Tell me who you are and what you need. I'll reply from me@f13i.com, usually within a day.

$2,500/mo per agent, or $6,000/mo for all three. Monthly, cancel anytime. Or book a call instead.
Questions

Before you ask.

How do I install the free skill?

In claude.ai, upload the zip under Settings > Capabilities > Skills. In Claude Code, unzip it into ~/.claude/skills/. Then say “run a competitive study for” your company.

Where does the win/loss data come from?

Your deals: your CRM notes, your reps, and calls with your team. Competitor facts come from their public pages, checked by louis. Each line is tagged with which one it is.

How is this different from a battlecard tool?

Battlecard tools store what you write. holly does the research, ties every claim to evidence, and tells you where you win and lose, not just what the competitor says about themselves.

What does it cost?

$2,500/mo per agent. All three: $6,000/mo (20% off). Monthly, cancel anytime. One-time setup: $2,500, waived for Monetization Partner clients. Includes up to 10 competitors and my weekly check.

Why not just ask Claude or ChatGPT?

Anyone can build the bot. What it knows is the hard part. Each agent runs on my playbook from pricing 17 products at Grafana Labs, tuned on your deals every week.

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