louis · by f13i labs by invitation

Know when a competitor changes their price. Before your rep hears it on a call.

louis watches your competitors' pricing pages, plans, and public listings. Every week you get what changed, what it means for your deals, and the answer your sales team should have ready. Reps can ask it "what do they charge?" in Slack and get the answer in the thread, with the source.

Ask for an invitation →

The problem

Most teams learn about a competitor's price change from a lost deal.

A buyer says "they're half your price now," and nobody on your side can confirm it, date it, or answer it.

Doing it by hand doesn't last either. Someone owns the spreadsheet for a quarter, then they get busy, and it goes stale.

How it works

Three steps, every week.

Name your competitors.louis builds a roster of direct competitors, plus a watchlist of adjacent players and new entrants.
It checks every week.Every published price on the roster is checked again against the page it came from, word for word. It doesn't rely on last week's notes.
You get a digest.It covers what moved, what it means, how big the threat is, and what to say when a buyer brings it up.

What you get

The one change that matters, not 40 that don't.

A weekly digest. It leads with the change that matters. If nothing moved, it says so plainly.
Price history. Every competitor's published prices over time, each tied to its source and the date it was checked.
A threat read for each move. Could this take deals from you, or does it just give buyers a new number to anchor on?
The answer, ready in advance. For each move, a line your reps can use before the buyer asks.
Answers in Slack. Tag louis with a competitive question and it answers in the thread, citing the page and the date it was checked. Anything it heard from your reps is marked as field intel, and anything it can't verify says so.
New entrants. Launches in your category, flagged for you to decide whether to track them.

Proof

louis leaves out anything it can't prove.

Every week louis checks its own candidate "moves" before anything reaches you. A string checked on the wrong page, a label we wrote ourselves, or a change guessed from a contact email gets thrown out, not published.

That's the standard. A wrong competitor price in your sales deck costs more than a missing one.

Pricing

$2,500/mo. Or all three for $6,000.

louis on its own is $2,500 a month. With louis, holly and harvey together it's $6,000 a month, 20% off. Monthly, cancel anytime. One-time setup: $2,500, waived for Monetization Partner clients. Compare all products →

By invitation

Ask for an invitation.

louis is set up by hand for each team, and I check its work every week, so I take on a few teams at a time. Tell me who you are and what you need. I'll reply from me@f13i.com, usually within a day.

Questions

Before you ask.

Where does the digest show up?

Email and Slack.

How many competitors can it watch?

Up to 10 on the roster, plus a watchlist for new entrants.

Does it use anything that isn't public?

No. Every figure is a competitor's published price or a public listing, cited to the URL and the date checked. If a price only appears behind a login or a sales call, louis says so instead of guessing.

What does it cost?

$2,500/mo per agent. All three: $6,000/mo (20% off). Monthly, cancel anytime. One-time setup: $2,500, waived for Monetization Partner clients. Includes up to 10 competitors and my weekly check.

Why not just ask Claude or ChatGPT?

Anyone can build the bot. What it knows is the hard part. Each agent runs on my playbook from pricing 17 products at Grafana Labs, tuned on your deals every week.

Know when a competitor changes their price. Before your rep hears it on a call.

Most teams learn about a competitor's price change from a lost deal.

Three steps, every week.

The one change that matters, not 40 that don't.

louis leaves out anything it can't prove.

$2,500/mo. Or all three for $6,000.

Ask for an invitation.

Before you ask.

mikelive

receiptsbeta

holly$2,500/mo

harvey$2,500/mo