products · by f13i labs

Software that keeps your pricing winning.

One set of checked facts: what competitors charge, where you win against them, and your own pricing rules. Your website, your reps and your deal desk all work from the same numbers.

See pricingTry one free →
Better together

Three products. One source of truth.

  1. louischecks every competitor price, word for word, every week.
  2. hollyturns those prices into where you win, where you lose, and what to say.
  3. harveyuses both when your reps quote, and never goes below your floor.

What it replaces:

the competitor spreadsheet nobody updatesbattlecards that went stalediscounts approved in DMs“they're cheaper” with no answer
The products

Start free. Add what you need.

mike

Checks what ChatGPT and Claude tell buyers you charge, with a fix plan. Buyers arrive with your real price.

Freeabout 5 minutes

receipts

“You vs them” pages with a source and a date on every claim. Comparison pages legal can sign off on.

Freebeta, 2 pages

holly skill

Run a competitive study in Claude yourself. Same method, no account.

Freedownload

louis

Competitor pricing, checked every week, answered in Slack. Reps answer “they're cheaper” with a source.

$2,500/moby invitation

holly

Where you win and lose against each competitor, kept current. Know which deals to fight for.

$2,500/moby invitation

harvey

A deal desk in your Slack: quotes, discounts, approvals. Discounts stop leaking.

$2,500/moby invitation
Pricing

Simple. Monthly. Cancel anytime.

Free
$0

mike, receipts and the holly skill. No call, no card.

Try one →
One product
$2,500/mo

louis, holly or harvey, set up for your team and checked every week.

Ask for an invitation →
All three · save 20%
$6,000/mo

louis, holly and harvey on one set of facts. $1,500 less than buying them one by one.

Ask for an invitation →

Monthly, cancel anytime. One-time setup: $2,500, waived for Monetization Partner clients. Up to 10 competitors tracked. Paid products are by invitation while I take on a few teams at a time.

By invitation

Ask for an invitation.

Every team is set up by hand and checked every week, so I take on a few at a time. Tell me who you are and what you need. I'll reply from me@f13i.com, usually within a day.

$2,500/mo per agent, or $6,000/mo for all three. Monthly, cancel anytime. Or book a call instead.
Questions

Before you ask.

Why not just ask Claude or ChatGPT?

Anyone can build the bot. What it knows is the hard part.

  • Each product runs on my playbook: hundreds of real deal scenarios from pricing 17 products at Grafana Labs.
  • Built by an operator who also writes the code. Most teams need two hires for that.
  • Tuned on your deals every week. Every price checked against its source.
Which team is this for?

Marketing (CMO, PMM): mike, receipts, louis, holly. Revenue (CRO, RevOps): harvey. Start with one team. The other joins later on the same facts.

What does “by invitation” mean?

I set up and check every team's products myself, so I take a few at a time.

What's the setup fee for?

Building your playbook and competitor list by hand. It's waived if you've done the Monetization Partner program, because that work already exists.

Can I cancel?

Yes. Monthly, cancel anytime.

Do I need the pricing work first?

No. But harvey works best on a pricing playbook, and the Monetization Partner program writes one.

Also from f13i labs: donna, a keyboard-first command center for your inbox and DMs.

join the waitlist →